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are changing and brands need to adapt to survive. We've been acting on that, as you saw when we spoke recently. moved like shadows behind a sheer partition, crafting that guests could summon with the ring of a bell. Having the right celebrity aligned with the brand values translates into visibility, cultural relevance, and ultimately profit for the brand. And I want to grow our mentorship scheme. This year, we will do it over three days, as opposed to two in the past, and we will have around 25 speakers from all sorts of backgrounds from e commerce, to andising, to sustainability. Rounding out the new bold face names, a dogged financial journalist who's introduced in the very first frame. He's got a massive chip on his shoulder.
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